Category Archives: Storytelling

Casey doesn’t live here any more.

For business-related posts: Mighty Casey Media online

My book’s site: Cancer for Christmas: Making the Most of a Daunting Gift


Another Story for Job Seekers

One of the things I most enjoy doing is talking to groups of people who are looking for a new customer.

They call it “looking for a job”, I think customer and employer are synonyms – don’t you?

Here’s another share of my take on personal branding and social media for those looking for their next customer – and remember, it might be worth it to open up your entrepreneurial chakras. Think B-I-Z, not just J-O-B.

2009 Personal Branding + Social Media

That’s my story, and I’m stickin’ to it…

The Story on Richmond’s Entrepreneurs

Entrepreneurship is alive and well in Richmond, VA – you’d know that already if you were at the Venture Forum’s Entrepeneur Fair today @ Capital One Town Center. Rich Reinecke, President of the Forum and founder of Career Quest, led the charge on making the Fair a really stellar event.

Of course there were sponsors – we all owe a debt of deep thanks to the Better Business Bureau, The Greater Richmond Partnership, the VA Council of CEOs,, CBS6/WTVR Digital Media, BluTiger, Cherry Bekaert Holland, FranNet, LeClairRyan, Mitchell Wiggins & Co., Strategy by Design, and the VA Biosciences Development Center, because without their support, and that of Capital One, the event wouldn’t have been nearly as successful (and it was luxurious, too).

Where the action really was, though, was in the great speed networking session facilitated by Ignite Speed Networking‘s Mike Ogilvie, and the buffet of breakout sessions where budding, and established, business owners could learn from entrepreneurs who’ve been there, done that, and have the t-shirt (and hard lessons learned) to prove it.

Advice was available on:

  • buying a business
  • pitching your idea
  • how to transition from the corporate world to entrepreneurship
  • why entrepreneurship makes sense (you can control your destiny!)
  • what pitfalls to avoid

The Fair wrapped up with a panel of successful entrepreneurs, led by Steve Kimball of Tuscan Advisors. He made a very powerful statement that resonated with everyone in the room, and bears repeating here: Entrepreneurs are America’s competitive advantage.

How true – and cool – is that?

This is why I tell the  job-seekers I talk to that they want to consider realigning their thinking: don’t think J-O-B, think B-I-Z.

If you’ve got an idea, there’s no time like the present. A down economy can be a great time to bring that idea to market – just ask the folks who started Cisco back in ’87, on the heels of an epic market crash.

Think of your startup idea as a personal stimulus package.

That’s my story and I’m stickin’ to it….

The Story on Leading with Intention

I had the privilege of hearing my friend Marta Wilson, CEO of Transformation Systems Inc., talk about that very subject this past Friday at a Chamber of Commerce lunch.

Marta’s on the circuit in support of her terrific new book, “Leaders in Motion: Winning the Race for Organizational Health, Wealth, and Creative Power” – the title’s long because it’s a big subject – in which she weaves her own personal story through leadership stories that have made, or are making, history.

Her purpose on Friday was to spread the message of the importance of intention in leadership. Boiled to its essence, here are the key parts of that message:

  • Intention – the will to see something through must be the starting point.
  • Clarity – once you have a target, bring it into focus.
  • United effort – get everybody on the bus.

She told a great story about a leadership development exercise one of the leaders she interviewed for the book outlined: a bunch of masters of the universe were at a weekend retreat, working on leadership development, and they were given a challenge late one afternoon.

100 homeless people would arrive for breakfast the next morning, and these captains of industry were to provide that breakfast. Food, cooking equipment, utensils, plates, the whole nine.

The real challenge? They couldn’t use any resources – no money, no credit cards, no promises to pay later – to get the breakfast on the table for those 100 people.

They pulled it off – after storming around, pissed off, for a little while – by identifying what they needed: food, equipment and utensils, and decorations. I dunno as I would have thought that decorations were necessary, but I wasn’t part of the team!

They split up into three groups, and when out to achieve their goals. The guy Marta interviewed was on the food team, and it took them hours of begging, pleading, and doors slammed in their faces, but around 2am they’d gotten everything they needed.

They worried that the two other teams might not have gotten what they needed. They went to bed, got up at 6am, and went to the kitchen to get to work.

All three teams had accomplished their missions.

100 guests – homeless folks – got a beautiful hot breakfast, with lots of good food, surrounded by balloons, streamers, and smiling faces.

You have to see your goal. Focus on that goal, make clear to yourself and your team exactly what the end-game is. Then get everybody moving toward that goal. That’s intentional leadership.

Blame no one. Expect nothing. Do something. Those are Gene Valvano’s words, and they’re true for any leader, any team member, any business effort on the planet.

Marta’s story is worth a book on its own – she started life on a small, hardscrabble farm in Tennessee, putting herself through college all the way to a doctorate from Virginia Tech in organizational development. She’s lived a transformative journey, which certainly informs her work helping organizations transform themselves.

Get Yer Entrepreneur On

If you’ve been, um, “evaluating your options” lately (translation: looking for a j-o-b after getting downsized to the curb), there’s an event coming up that could help you open up your entrepreneurial chakras.

I’ve been singing the Don’t Think J-O-B, Think B-I-Z song for over a year now, and it seems as if the rest of the world is starting to sing back-up – including RVA’s own Venture Forum, who has announced their Entrepreneur Fair on June 5 @ CapOne’s West Creek campus. Capital One is hosting the event, which has to be a good idea on their part. Earn loyalty from start-ups, get their business as they grow. Win/win (if everyone remembers to read the fine print).

The Entrepreneur Fair is slated to include sessions on a variety of topics of interest to anyone looking to start or grow a business:

  • What I Wish I’d Known When I Started My Business
  • Controlling Your Destiny: Why Pursuing Your Entrepreneurial Dream Makes Sense
  • Buying a Business
  • From Corporate Exec to Managing in an Entrepreneurial Organization
  • Entrepreneur Success Stories

The Fair’s also going to feature my buddy Mike Ogilvie’s IGNITE Speed Networking, a facilitated speed networking session that goes miles beyond traditional business networking, helping create contacts and connections that will help move entrepreneurs further, and faster, down their path to success.

Get yer entrepreneur on – if you’re anywhere near RVA on Friday, June 5, plan to come by the Fair, running from 8am to 1:30pm. Start writing your own success story.

That’s MY story, and I’m stickin’ to it…

The Story on Personal Branding + Social Media

When you're seeking your next opportunity – whether you're looking for a job, or looking for your next customer (and isn't that the same thing?) – you need to know how to communicate your value, and live your brand.

Today @ the Greater Richmond Technology Council's TechNOW event for technology workers seeking their next opportunity, I spoke on personal branding and social media. Here's the handout:

Download 2009 PersonalBranding+SocialMedia

If you have any questions, just call or email me – thanks!

My 15 Minutes…on

I had my 15 minutes of internet fame recently, with a "My Take" essay on To say that made my month would be an understatement!

Social media played a part in bringing me this opportunity. If you're not a believer in the power of the Holy Trinity of SM (Twitter, LinkedIn, and Facebook)…you need to be.

That's my story, and I'm stickin' to it…